Here's how this works. I'm sure you've seen it before. The game goes like this; if your blog gets a certain number of hits you can use this leverage to get free stuff. Using simple tools such as Google Analytics you can go to vendors proving your blog gets X number of visits. Presenting this info you explain that if you get one of their products to review they will get more exposure. It's a good tactic and depending on your motive you can get a lot of free stuff. There are several ways to artificially increase the number of hits. How is this accomplished? You create a "giveaway" or have a contest. The main way people win this contest is by liking your Facebook page and sharing your post on Twitter or other social media. It's basically spamming your blog to whoever will listen. This tactic is very effective even if the product you're giving away isn't all that great. People love free stuff.
I don't resent anyone who does this and I've seen the positive effects for several blogs that do. I couldn't bring myself to go down this path and the result was a huge lack of free stuff. I do find comfort knowing that the people who follow my blog do so knowing that they aren't getting anything in return but my thoughts. Poor grammar and all. I still seemed to lack a blog identity. I went through a struggle of figuring out what I wanted my blog to stand for. The purpose of my blog from the very beginning was to provide a place to share my thoughts and fishing experiences. That's where it's going again. The other side of the game just isn't for me.